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When I walk into a restaurant I look for it, when I check out the competition I grab it. What is it? It’s your menu. Unfortunately, many times I am left disappointed and uniformed. This small but essential element of a restaurant has become a glorified price list with a logo. What more can a menu be? YOUR menu can be a powerful marketing muscle that lifts you to the next level. When I discovered this, my store sales rose 14%!
Menus help establish a restaurant’s brand, reinforce its unique standing in the community, and present customers with the food they prepare and serve. More than that menus sell product. Let’s talk about a few tricks of the trade.
Use a professional not just a printer.
The menu is often times the first impression you make on a customer, so make it count. DIY and it looks like it. Send it to the local printer and it looks like everyone else in town.
When designing your menu think marketing.
​All of these questions should be addressed in a well designed menu. Knowing these answers will exercise your menu muscle and build your menu into a powerful selling machine.
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Do you have any signature or high profit items?
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Do you have a product that is a customer favorite?
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Are you the official pizza of some organization?
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Have your recipes been passed down for generations?
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Has your business received awards?
At PME we design this essential marketing piece to not only be a menu BUT also box-topper, door hanger, mailer so using them in a sensible period of time (3-6 months) should not be a problem & we will coach you in ways to distribute them. Menus are designed to be EDDM friendly.
POWERFUL
MARKETING MUSCLE
We realize that an independent pizzeria incurs a food cost that is a little higher than some of our competitors, so it is important that we sell based on quality not price. A Great looking menu-marketing piece is a way to accomplish that.
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